Simple Method
Advanced Method
Average Purchase Value:
$0.00
Annual Customer Value:
$0.00
Customer Lifetime Value:
$0.00
About Simple CLV
This calculation method provides a straightforward estimate of customer lifetime value using historical purchase data. It's ideal for businesses with consistent purchase patterns and stable customer relationships.
Annual Customer Revenue:
$0.00
Annual Customer Profit:
$0.00
Customer Lifetime Value:
$0.00
About Advanced CLV
This method incorporates profit margins, retention rates, and discount rates to provide a more accurate present value calculation of future cash flows from a customer. It's recommended for businesses with varying profit margins and customer retention patterns.
